The change in ideas as information is reviewed and conveyed. Refractive Concepts helps you think differently about your business so that your strategy evolves to match your current and future states.
As your organization evolves, your Marketing needs change.
Focus on your business and avoid growing pains with strategies that are appropriate for now and that will scale to your next funding round.
Burn less runway and efficiently drive leads by implementing disciplined Marketing strategies and processes.
Break through plateaus with efficient execution, improved lead handover to Sales, and rethinking your Go-To-Market approach.
Reinvigorate your business with a new product line, enter a new market, or establish a Partnership program.
Collaborating with your leadership team to devise and implement strategies aligned to overall goals and best suited to your current and future needs.
Showing you how to reach your audience, establish your brand, and drive leads through integrated digital and offline channels so you can meet your audience where they are at.
Managing key relationships to strengthen bonds, deliver results, align expectations, and drive accountability from external stakeholders whether vendors or partners.
Implementing and reinforcing operational standards and disciplined processes, and creating executional efficiencies to enhance your company’s reputation for producing great Marketers.
Examining your current state, highlighting opportunities to gain market share, examining new product offerings, and identifying potential pitfalls early.
Designing approaches to content creation that capture the nuances of your value, and devising channel-appropriate content that your audience will engage with.
My organization has been profitable for two decades, but we were looking to amplify our growth. Neil took the time to learn our business and the industry landscape. He asked insightful questions about what makes us relevant to customers and analyzed why our previous efforts were successful or not. He then provided a way forward that represented a different way of looking at our go-to-market approach for both the short and long-term.
Neil helped me understand exactly which marketing elements to focus on to grow my start-up. His expertise in the field is undeniable, and he guided me away from wasting time and money on strategies that don’t move the needle. Beyond that, we had an amazing connection, working with someone who truly understands both the craft and the entrepreneur’s journey made all the difference.
Kays S, Founder
Food & Beverage lifestyle brand
Neil has uncommon insights that drive business performance at any stage of the growth process, his unique style of mentorship on how to approach marketing strategy and day to day operations got my business off the ground to the point that we could comfortably do things on our own.
Temi O, Founder
Transportation marketplace firm
