Transform your scale-up company to drive sustainable and profitable growth by establishing a professional Marketing function.
Lead handover to Sales is a critical step to ensure success. Understand how Marketing and Sales maximize each other’s effectiveness to drive more leads deeper in the funnel with fewer leads leaking out.
Establish an effective process, set mutual expectations, and implement optimization practices to unlock the potential of both teams.
The best Marketing isn’t magic—it’s a well functioning team that excels at efficient project management and process discipline.
Mentoring and coaching teams in these skills is the single most effective tool to achieve your growth goals.
When you are ready to hire your first full-time Head of Marketing, they will be able to hit the ground running benefiting from a team that is ready to execute their vision.
Align Marketing to Overall Strategy
Scale Strategy Through Funding Rounds
Enhance Sales & Marketing Relationship
Mentor & Coach Existing Staff
Make Budget Recommendations
Assessment of Skill Gaps
Sales Lead Handover Mechanics
Digital, Traditional, & AI Campaigns
Product Marketing
Establishing & Maximizing Partnerships
Measurement & Optimization
Agency Management
Project Management
Process Best Practices
Branding & Messaging
Value Proposition
Content Strategy
Landscape Analysis
Design and end-to-end
implementation of a
project or campaign
Track record of creating, implementing, and optimizing strategies for companies. Practical campaigns that achieve forecasted results.
Experienced leader of global and cross-functional initiatives including M&A, rebranding, communications, Sales, Partnerships, Compliance, and entity change.
A reputation for producing good Marketers by establishing, developing, and growing teams in remote and in-person environments across the globe.
A sales enablement program for Account Managers included:
Sales methodology & playbook
Objection handling & templates
Guidance for engaging decision-makers
Bi-weekly coaching sessions
In six months, Account Managers drove new business and increased revenue:
“X” new contracts
“Y” new clients
Stronger, predictable sales pipeline
The training was tailored to our business needs. The team invested time in understanding us and provided a complete playbook and templates. Without this approach, we couldn’t have achieved these results without hiring costly full-time sales staff.
— Neil
