Audit and Adapt Your Approach

Get your established business back on track and position your team for growth with the help of an expert.

Conduct an Honest Review

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Identify Process & Skill Gaps

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Confidently Deploy New Methods

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Advisory

Align Marketing to Overall Strategy

Scale Strategy Through Funding Rounds

Enhance Sales & Marketing Relationship

Mentor & Coach Existing Staff

Make Budget Recommendations

Assessment of Skill Gaps

Implementation

Sales Lead Handover Mechanics

Customized Sales Training

Digital, Traditional, & AI Campaigns

Product Marketing

Establishing & Maximizing Partnerships

Agency Management

Table Stakes

Project Management

Process Best Practices

Branding & Messaging

Value Proposition

Content Strategy

Measurement & Optimization

150+ Strategies

Branding & Integrated Campaigns

Track record of creating, implementing, and optimizing strategies using digital, AI, and traditional campaigns.

5 Global Regions

Team Composition & Development

Establishing, developing, and growing teams in remote and in-person environments. A international mindset tailored to local markets

20+ Years

Strategy Creation & Process Innovation

Planning and delivering cross-functional strategies and implementing innovative, sustainable processes

Fractional

Design and end-to-end implementation of a project or campaign

Project Based

Defined, ongoing weekly
availability to contribute in
support of any topic area

Retainer

Monthly availability, on-demand, across any topic area

Hybrid

Project Based plus Retainer to reinforce learning and ensure implementation success

Case Studies

Explore how Refractive Concepts helps businesses like yours achieve breakthrough growth and sustainable scaling. Below are downloadable sell sheets with detailed overviews, benefits, engagement models (Project Based, Fractional, Retainer), and real client insights. Get a complimentary initial assessment to see how we can apply these to your business.

Get Positioned for Sustainable Growth

Foundation for high-performing Marketing function, lead-handover processes, investor credibility for growth-stage organizations.