Focus on establishing your startup business, avoid the learning curve, and understand where to place your bets.
Marketing is a massive function with different disciplines and go-to-market strategies.
Understand which approaches to take, which to ignore, and how to construct your strategy for now and to scale.
Properly establish the foundational elements to get to the next funding round.
Use a short-term player/coach with a hands-on approach to mentor your existing team while you avoid pitfalls and focus on the rest of your business.
Audit the Existing Approach
Create Marketing Strategy
Define Measures of Success
Manage Budgets
Mentor Existing Staff
AI & Digital (Paid/Organic/Social)
Traditional (Events/Sponsorship)
Product Marketing
Partnerships
Measurement & Optimization
Branding
Messaging
Content Strategy
Competitor Analysis
Landscape Analysis
Defined, ongoing weekly
availability to contribute in
support of any topic area
Track-Record of creating, implementing, and optimizing strategies with practical campaigns that achieve forecasted results.
Establishing, developing, and growing teams in remote and in-person environments. Global campaigns tailored to multiple local markets.
Planning and delivering brand launches, re-branding, new products, new markets, via partnerships or direct.
A sales enablement program for Account Managers included:
Sales methodology & playbook
Objection handling & templates
Guidance for engaging decision-makers
Bi-weekly coaching sessions
In six months, Account Managers drove new business and increased revenue:
“X” new contracts
“Y” new clients
Stronger, predictable sales pipeline
The training was tailored to our business needs. The team invested time in understanding us and provided a complete playbook and templates. Without this approach, we couldn’t have achieved these results without hiring costly full-time sales staff.
— Neil
